VIP Tier Lost

This event is triggered when a customer fails to meet the requirement for a tier after the specified period of time has passed.

Important AttributesDescription
emailThe email address of the customer who earned the new tier
customerThe customer object who earned the new tier
new_tierObject describing the new tier they dropped to. Attribute won’t be present if they now have no tier
old_tierObject describing the tier they just lost
{
    "topic": "swell/tier/lost",
    "name": "Swell Tier Lost",
    "email": "[email protected]",
    "customer": {
        "total_spend_cents": 0,
        "total_purchases": 0,
        "perks_redeemed": 2,
        "last_purchase_at": null,
        "email": "[email protected]",
        "referred_by": "[email protected]",
        "points_earned": 375,
        "points_balance": 375,
        "points_expire_at": null,
        "first_name": null,
        "last_name": null,
        "last_seen_at": "2016-10-15T18:14:56.000Z",
        "third_party_id": "4302977345",
        "vip_tier_name": "SILVER",
        "vip_tier_ends_at": "2017-10-31",
        "referral_code": {
            "code": "x09u052",
            "shares": 0,
            "facebook_shares": 0,
            "twitter_shares": 0,
            "email_shares": 0,
            "emails_sent": 0,
            "emails_viewed": 0,
            "links_clicked_from_email": 0,
            "links_clicked_from_twitter": 0,
            "links_clicked_from_facebook": 0,
            "orders": 1,
            "amount_cents": 3000,
            "average_amount_cents": 3000,
            "expires_at": null,
            "expired": false,
            "completed_referral_customers": [{
                "email": "[email protected]",
                "first_name": "Hillary",
                "last_name": "Clinton",
                "referral_points_contributed": 0,
                "last_seen_at": "2016-10-15T16:38:20.000Z"
            }],
            "email": "[email protected]",
            "unique_clicks": 1,
            "total_clicks": 1
        }
    },
    "old_tier": {
        "id": 2,
        "name": "GOLD",
        "description": "Earn Gold status after spending $100",
        "points_earned": 0,
        "amount_spent_cents": 10000,
        "purchases_made": 0,
        "points_multiplier": 1.50,
        "rank": 2
    },
    "new_tier": {
        "id": 1,
        "name": "SILVER",
        "description": "Earn Silver status after spending $50",
        "points_earned": 0,
        "amount_spent_cents": 5000,
        "purchases_made": 0,
        "points_multiplier": 1.20,
        "rank": 1
    }
}